Why money matters. Many marketers segment consumers using demographics, such as age and gender. Often, they also include variables such as income or wealth. The logic here is obvious –…
Precise numbers. If you asked a builder for a quote and their price was exactly £1,000, would you be suspicious? Mostly builders have an hourly or daily rate, which might…
Recommended listening this week. Hidden Brain – Ouch! That feels great Psychological insight: There is a basic assumption in psychology that people are driven by the pursuit of pleasure. However,…
